Cookie Policy
RSB Healthcare Consulting LLC
Last Updated: January 12, 2026
Effective Date: January 12, 2026
1. Overview and Purpose of This Policy
This Cookie Policy explains how RSB Healthcare Consulting LLC ("we," "us," "our," or "Company") and our service providers use cookies and similar tracking technologies on our website located at https://www.rsbhealthcare.com (the "Website") and in connection with our services, including InsScrub AI, AllTierLabs, examinemyhealth and related solutions (the "Services").
This policy works in conjunction with our Privacy Policy and Terms and Conditions. Please review all three documents to understand our data practices. By using the Website and Services, you consent to our use of cookies as described in this policy, unless you have disabled cookies through your browser settings or exercised opt-out options described below.
Contact Information:
- Email: support@rsbhealthcare.com
- Phone: +1 313-756-6801
- Address: 4009 1968 S Coast HWY LAGUNA BEACH CA 92651
4. How We Use Cookies and Tracking Data
4.1 Service Delivery and Operations
- Maintaining your login session and account security
- Processing transactions and payments
- Delivering customer support
- Troubleshooting and improving Website performance
- Detecting and preventing fraud and security issues
4.2 Analytics and Research
- Understanding user behavior and usage patterns
- Measuring Website and Service performance
- Identifying popular content and features
- Analyzing traffic sources and conversion paths
- Conducting A/B testing and user experience research
4.3 Marketing and Communications
- Delivering targeted marketing communications
- Creating audience segments for personalized campaigns
- Measuring ad performance and return on investment
- Conducting retargeting campaigns
- Analyzing campaign effectiveness
4.4 Personalization
- Remembering your preferences and settings
- Customizing your dashboard and interface
- Delivering relevant content and recommendations
- Improving your overall user experience
4.5 Legal and Regulatory Compliance
- Complying with legal obligations
- Enforcing our Terms and Conditions
- Detecting and preventing unlawful activity
- Protecting our legal rights
5. Cookie Consent and Management
5.1 Consent Banner
When you first visit the Website, you will see a cookie consent banner that explains our cookie practices and provides options to:
- Accept All: Accept all cookies and tracking technologies
- Reject Non-Essential: Accept only strictly necessary cookies
- Manage Preferences: Select specific cookie categories
- Learn More: Access this full Cookie Policy
5.2 Consent Storage
Your cookie preferences are stored in a cookie called cookie_preferences that remembers your choices for 12 months. You may change your preferences at any time.
5.3 Changing Your Cookie Preferences
You can update your cookie preferences at any time by:
- Clicking the Cookie Banner: Click "Manage Preferences" in the cookie consent banner (usually located at the bottom of the page)
- Accessing Cookie Settings: Look for a "Cookie Settings" or "Privacy Settings" link in the Website footer
- Browser Controls: Adjust your browser cookie settings (see Section 5.5)
- Clearing Cookies: Delete cookies from your browser (see Section 5.5)
Your changes take effect immediately, but previously set cookies will remain unless you clear them.
5.4 Re-Consent
If we make significant changes to our cookie practices, we will display the consent banner again to obtain your new consent. You may also be asked to re-consent if:
- You clear your browser cookies
- More than 12 months have passed
- You visit from a different device
- You change your browser or clear your browsing history
5.5 Browser-Based Cookie Management
Most browsers allow you to control cookies through settings. You can:
- Click the lock icon in the address bar
- Select "Cookies and site data"
- Adjust settings for this site or all sites
- Go to Preferences > Privacy & Security
- Under "Cookies and Site Data," select your preference
- Click "Manage Data" to view and delete cookies
- Go to Preferences > Privacy
- Under "Cookies and website data," select your preference
- Click "Manage Website Data" to view and delete cookies
- Go to Settings > Privacy & Services
- Under "Cookies and other site data," adjust settings
6. Third-Party Cookies and Advertising Networks
| Service Provider | Purpose | Type | Opt-Out |
|---|---|---|---|
| Google Analytics | Analytics and performance tracking | Performance | Google Opt-Out → |
| Google Ads | Advertising and conversion tracking | Marketing | Google Ads Settings → |
| Facebook Pixel | Advertising and audience building | Marketing | Facebook Settings → |
| LinkedIn Ads | B2B advertising and tracking | Marketing | LinkedIn Preferences → |
| Hotjar | User behavior and heatmaps | Analytics | Hotjar Opt-Out → |
| Intercom | Customer support and messaging | Functional | Intercom Settings → |
| Stripe | Payment processing | Essential | N/A |
6.2 Do Not Track (DNT) Signals
Some browsers offer "Do Not Track" functionality. Currently, there is no universal standard for recognizing DNT signals and we do not change our practices based on DNT headers. However, you can opt out using the methods described in this policy.
6.3 Industry Opt-Out Tools
You can opt out of personalized advertising through industry associations:
- Network Advertising Initiative (NAI): www.networkadvertising.org/choices
- Digital Advertising Alliance (DAA): www.aboutads.info/choices
- European Interactive Digital Advertising Alliance (EDAA): www.youronlinechoices.eu
These tools allow you to opt out of cookies from multiple advertising networks simultaneously.
7. Healthcare-Specific Cookie Provisions
7.1 HIPAA Compliance
We do NOT use cookies to track, store, or transmit Protected Health Information (PHI). Cookies are never used to identify individuals or collect health-related information for advertising or marketing purposes.
Exception: Session cookies may be used to maintain authenticated access to our healthcare platforms when you are logged in, purely for session management and security.
7.2 Sensitive Health Information
If you use our Lab Testing Platform or access health-related information through our Services, we do not place marketing or advertising cookies that could identify you or track health-related browsing behavior.
7.3 Patient Privacy
- We comply with all applicable healthcare privacy regulations
- Patient data is never shared with advertising networks
- Health information is not used to build marketing profiles
- No health-related cookies are placed on third-party websites
8. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have rights regarding cookies and tracking:
8.1 Right to Know
You may request information about:
- Categories of personal information collected
- Sources of information
- Our business purposes for collection
- Categories of third parties with whom information is shared
8.2 Right to Delete
You may request deletion of cookies and related tracking data, except where we must retain them for legal compliance.
8.3 Right to Opt-Out
Under CCPA/CPRA, you have the right to opt out of:
- The sale or sharing of personal information
- Targeted advertising
- Automated decision-making that produces legal or similarly significant effects
To Exercise Your Rights:
• Submit a request at support@rsbhealthcare.com with subject "CCPA Cookie Request"
• We will respond within 45 days
• Requests must include sufficient information to identify you
8.4 Do Not Sell or Share My Personal Information
California residents can click "Do Not Sell or Share My Personal Information" in the footer to opt out of cookie-based data sharing.
8.5 Limit Use of Sensitive Personal Information
You may request that we limit use of sensitive personal information, including health data, to necessary business purposes only.
9. European Privacy Rights (GDPR)
If you are located in the European Union, United Kingdom, or other regions covered by GDPR:
9.1 Consent Requirements
We obtain explicit consent before placing non-essential cookies. Your cookie preferences are considered your consent form under GDPR Article 7.
9.2 Data Subject Rights
Under GDPR, you have rights to:
- Access: Request information about cookies and tracking data we store
- Rectification: Correct inaccurate data
- Erasure: Request deletion of cookies and tracking data
- Restrict Processing: Limit how we use cookie data
- Data Portability: Receive your data in a portable format
- Object: Object to cookie-based processing
- Automated Decision-Making: Opt out of decisions based solely on automated processing
9.3 Legal Basis
We process cookie data based on:
- Your consent (for non-essential cookies)
- Legitimate interests (for analytics and fraud prevention)
- Legal obligations (for security and compliance)
- Contract performance (for service delivery)
9.4 Cookie Consent as Consent Record
Your cookie preferences are maintained in a consent record for accountability purposes under GDPR Article 7.
Additional Provisions
10. Other State Privacy Laws
Residents of Virginia, Colorado, Connecticut, Utah, Montana and other states with emerging privacy laws may have similar rights regarding cookies and tracking. Contact us to exercise your rights.
11. Updates and Changes to This Policy
We may update this Cookie Policy at any time to reflect changes in our cookie practices, respond to legal or regulatory requirements, implement new technologies or service providers, or improve clarity and transparency.
Notification of Changes: We will notify you of material changes by:
- Displaying a notice on the Website
- Sending an email notification (if available)
- Updating the "Last Updated" date at the top of this policy
Significant changes will require you to renew your cookie consent preferences.
12. Third-Party Links
The Website may contain links to third-party websites. We are not responsible for the cookie practices of third-party sites. We encourage you to review the cookie and privacy policies of any external sites before visiting them.
13. California Shine the Light (CA Civil Code §1798.83)
California residents may request information about categories of personal information shared with third parties for marketing, names and addresses of third parties and specific reasons for sharing.
Request Method: Email support@rsbhealthcare.com with subject "Shine the Light Request"
14. Accessibility
If you experience difficulty managing your cookie preferences or accessing this policy, please contact us at support@rsbhealthcare.com. We are committed to ensuring accessibility for all users.
Appendix A: Summary of Cookies Used
| Cookie Name | Purpose | Type | Duration | Provider |
|---|---|---|---|---|
session_id | Session management | Essential | Session | RSB |
auth_token | Authentication | Essential | 30 days | RSB |
csrf_token | CSRF protection | Essential | Session | RSB |
language_preference | Language selection | Essential | 1 year | RSB |
_ga | Analytics tracking | Analytics | 2 years | |
_gat | Analytics throttle | Analytics | 1 minute | |
hjid | Session identification | Analytics | Session | Hotjar |
user_preferences | UI preferences | Functional | 1 year | RSB |
dashboard_settings | Dashboard config | Functional | 1 year | RSB |
fbp | Facebook Pixel | Marketing | 3 months | |
_gcl_au | Google Ads | Marketing | 3 months | |
li_bfa | LinkedIn Ads | Marketing | 6 months | |
cookie_preferences | Consent preferences | Essential | 1 year | RSB |
Note: This list is not exhaustive and cookies may change as we update our services and technologies. For the most current list, visit our Cookie Settings page.
15. Contact Us
For questions about these Terms or the Services:
Email: support@rsbhealthcare.com
Phone: +1 313-756-6801
Address:
4009 1968 S Coast HWY LAGUNA BEACH CA 92651
Website: https://rsbhealthcare.com
Note: Our company's preferred method of contact is via email or phone for the fastest and most efficient response.