HIPAA-Compliant Website: RSB Healthcare does NOT collect PHI through cookies. All cookies are HIPAA compliant.
RSB Healthcare Consulting LLC
Last Updated: January 12, 2026
Effective Date: January 12, 2026
This Cookie Policy explains how RSB Healthcare Consulting LLC ("we," "us," "our," or "Company") and our service providers use cookies and similar tracking technologies on our website located at https://www.rsbhealthcare.com (the "Website") and in connection with our services, including InsScrub AI, AllTierLabs, examinemyhealth and related solutions (the "Services").
This policy works in conjunction with our Privacy Policy and Terms and Conditions. Please review all three documents to understand our data practices. By using the Website and Services, you consent to our use of cookies as described in this policy, unless you have disabled cookies through your browser settings or exercised opt-out options described below.
When you first visit the Website, you will see a cookie consent banner that explains our cookie practices and provides options to:
Your cookie preferences are stored in a cookie called cookie_preferences that remembers your choices for 12 months. You may change your preferences at any time.
You can update your cookie preferences at any time by:
Your changes take effect immediately, but previously set cookies will remain unless you clear them.
If we make significant changes to our cookie practices, we will display the consent banner again to obtain your new consent. You may also be asked to re-consent if:
Most browsers allow you to control cookies through settings. You can:
| Service Provider | Purpose | Type | Opt-Out |
|---|---|---|---|
| Google Analytics | Analytics and performance tracking | Performance | Google Opt-Out → |
| Google Ads | Advertising and conversion tracking | Marketing | Google Ads Settings → |
| Facebook Pixel | Advertising and audience building | Marketing | Facebook Settings → |
| LinkedIn Ads | B2B advertising and tracking | Marketing | LinkedIn Preferences → |
| Hotjar | User behavior and heatmaps | Analytics | Hotjar Opt-Out → |
| Intercom | Customer support and messaging | Functional | Intercom Settings → |
| Stripe | Payment processing | Essential | N/A |
Some browsers offer "Do Not Track" functionality. Currently, there is no universal standard for recognizing DNT signals and we do not change our practices based on DNT headers. However, you can opt out using the methods described in this policy.
You can opt out of personalized advertising through industry associations:
These tools allow you to opt out of cookies from multiple advertising networks simultaneously.
We do NOT use cookies to track, store, or transmit Protected Health Information (PHI). Cookies are never used to identify individuals or collect health-related information for advertising or marketing purposes.
Exception: Session cookies may be used to maintain authenticated access to our healthcare platforms when you are logged in, purely for session management and security.
If you use our Lab Testing Platform or access health-related information through our Services, we do not place marketing or advertising cookies that could identify you or track health-related browsing behavior.
If you are a California resident, you have rights regarding cookies and tracking:
You may request information about:
You may request deletion of cookies and related tracking data, except where we must retain them for legal compliance.
Under CCPA/CPRA, you have the right to opt out of:
To Exercise Your Rights:
• Submit a request at support@rsbhealthcare.com with subject "CCPA Cookie Request"
• We will respond within 45 days
• Requests must include sufficient information to identify you
California residents can click "Do Not Sell or Share My Personal Information" in the footer to opt out of cookie-based data sharing.
You may request that we limit use of sensitive personal information, including health data, to necessary business purposes only.
If you are located in the European Union, United Kingdom, or other regions covered by GDPR:
We obtain explicit consent before placing non-essential cookies. Your cookie preferences are considered your consent form under GDPR Article 7.
Under GDPR, you have rights to:
We process cookie data based on:
Your cookie preferences are maintained in a consent record for accountability purposes under GDPR Article 7.
Residents of Virginia, Colorado, Connecticut, Utah, Montana and other states with emerging privacy laws may have similar rights regarding cookies and tracking. Contact us to exercise your rights.
We may update this Cookie Policy at any time to reflect changes in our cookie practices, respond to legal or regulatory requirements, implement new technologies or service providers, or improve clarity and transparency.
Notification of Changes: We will notify you of material changes by:
Significant changes will require you to renew your cookie consent preferences.
The Website may contain links to third-party websites. We are not responsible for the cookie practices of third-party sites. We encourage you to review the cookie and privacy policies of any external sites before visiting them.
California residents may request information about categories of personal information shared with third parties for marketing, names and addresses of third parties and specific reasons for sharing.
Request Method: Email support@rsbhealthcare.com with subject "Shine the Light Request"
If you experience difficulty managing your cookie preferences or accessing this policy, please contact us at support@rsbhealthcare.com. We are committed to ensuring accessibility for all users.
| Cookie Name | Purpose | Type | Duration | Provider |
|---|---|---|---|---|
session_id | Session management | Essential | Session | RSB |
auth_token | Authentication | Essential | 30 days | RSB |
csrf_token | CSRF protection | Essential | Session | RSB |
language_preference | Language selection | Essential | 1 year | RSB |
_ga | Analytics tracking | Analytics | 2 years | |
_gat | Analytics throttle | Analytics | 1 minute | |
hjid | Session identification | Analytics | Session | Hotjar |
user_preferences | UI preferences | Functional | 1 year | RSB |
dashboard_settings | Dashboard config | Functional | 1 year | RSB |
fbp | Facebook Pixel | Marketing | 3 months | |
_gcl_au | Google Ads | Marketing | 3 months | |
li_bfa | LinkedIn Ads | Marketing | 6 months | |
cookie_preferences | Consent preferences | Essential | 1 year | RSB |
Note: This list is not exhaustive and cookies may change as we update our services and technologies. For the most current list, visit our Cookie Settings page.
For questions about these Terms or the Services:
Email: support@rsbhealthcare.com
Phone: +1 313-756-6801
Address:
19 Overlook Ridge Terrace, Revere, MA 02151, United States
Website: https://rsbhealthcare.com
Note: Our company's preferred method of contact is via email or phone for the fastest and most efficient response.